Résumé

EDUCATION

College of Charleston, Charleston, S.C.

Master of Communication                 2013 -2015

College of Charleston, Charleston, S.C.

Bachelor of Arts in French       2006 – 2010

Minor: Business Administration

COMMUNICATIONS EXPERIENCE

Communications and Social Media Coordinator     March 2014 – Present

• College of Charleston Office of Admissions, Charleston, S.C.
• Design and implement strategic social media campaigns for various academic programs serving to recruit students to the College of Charleston
• Create and share original content with key publics on various new media channels to drive conversation and engagement, including social media and emails
• Monitor and manage multiple social media platforms daily to review metrics and analytics
• Conceptualize digital strategies across multiple channels for emerging partnership opportunities for the College

Brand Development & Marketing Graduate Assistant     August 2013 – Present

• College of Charleston Department of Communication, Charleston, S.C.
• Develop the master’s in communication (MCOM) brand through social media and digital marketing techniques
• Mobilize alumni members as brand ambassadors using qualitative research, social media and content generation to recruit future scholars
• Responsible for redesign of and content for the program blog and social media platforms to reflect the MCOM brand
• Managed editorial intern

Principal March 2013 – April 2014

A. Jones Communications, Charleston, S.C.

• Earned consistent media placement for consumer products, interior design, food and beverage clients through pitching, marketing efforts, campaign design and media relationships
• Secured new firm clients
• Increased reach of social media with key publics through strategic campaign design and daily management of and posting to social media platforms
• Prepared clients for media interviews and photo shoot and diffused crisis communication situations

Director of Public Relations and Social Media             March 2011 – March 2013

Franchise Clique, Charleston, S.C.

• Earned consistent, targeted media placement for Franchise Clique and several company clients in local, regional, trade, and national publications through active pitching, news releases and media relationships
• Drafted speeches, arranged interviews and diffused crises for company executives
• Wrote copy for websites, national television commercials, and all publicly distributed content including media kits, newsletters and advertising
• Increased reach of social media with key publics through strategic campaign design and daily management of social platforms

Public Relations Intern         August 2011 – October 2012

ByrdHouse Public Relations, Charleston, S.C.

• Wrote press releases, media alerts and other campaign project elements including social media posts and client biographies
• Responded to media inquiries, requests, and facilitated photo shoots
• Represented agency at Charleston Wine + Food Festival 2012

JOURNALISM EXPERIENCE

Contributing Writer   October 2011 – Present

CHARLIE magazine, Charleston, S.C.

• Pitch and write editorial pieces on food, lifestyle, personalities and businesses for digital magazine and yearly print edition

Contributing Writer           August 2011 – March 2012 Patch.com, Charleston, S.C.

• Wrote weekly restaurant review column on local restaurants and food trends in Mount Pleasant, S.C. and surrounding areas

RESEARCH EXPERIENCE

Cervical Cancer-Free South Carolina Research Team   Fall 2014 – Spring 2015

Charleston S.C., Columbia, S.C.

• Wrote all copy and designed infographics for HPV vaccine adoption pilot study as part of collaboration between University of South Carolina and College of Charleston
• Collected data for pilot study control group
• Moderated participant social media posts, comments, and analyzed qualitative data

Primary Investigator: SC Coalition For Healthy Families Case Study           Fall 2014

Charleston, S.C.

• Designed comprehensive case study examining how the use of social media can engage grassroots public to advocate for pressing health issues
• Obtained necessary approval(s) from IRB and created study and interview protocols
• Conducted in-depth interviews with key stakeholders
• Analyzed qualitative data

Women’s Health Research Team Research Assistant     Summer 2014 — Spring 2015

Charleston, S.C

• Conducted formative research, including moderating and co-moderating focus groups among women aged 18 – 44 on reproductive health and contraception
• Identified emerging themes through grounded theory and assist in the development and design of potential public health messages involving contraception to promote LARC methods

• Fourth author on accepted journal article detailing research  The Journal of Health Communication

MUSC Pediatric Sickle Cell Pain Study Research Assistant   Summer 2014

Charleston, S.C.

• Administered quality of life, sleep quality, Sickle Cell Disease pain threshold and neuropathic pain
• questionnaires to patients
• Scored questionnaires for study data analysis

Primary Investigator: Social Construction of Infidelity       Spring 2014

Charleston, S.C.

• Designed qualitative communication study utilizing social construction theory to examine attitudes, behaviors and knowledge of infidelity amongst 18-30 year olds
• Obtained necessary approval(s) from IRB and created study and interview protocols and recruited participants and moderated focus groups
• Presented findings to the College of Charleston’s Spotlight on Scholarship presentation series

SKILLS

Experience using Hootsuite, Tweetdeck, Crowdbooster and other social media monitoring applications. Intimate knowledge of WordPress, Facebook, Twitter, Instagram, Vine, YouTube and other new media platforms. AP style literate. In the process of receiving Google Analytics certification. Working knowledge of Adobe Creative Suite. E-mail newsletters. Blogging. SEO.